The Changemaker Series was brought to Austin in 2018, to expand AIGA Austin's design-for-good programming. Each year, we focus on a different cause, with the intention to educate the community and highlight different Austin-based organizations.
How might we ensure that all mothers receive quality, equitable, support and healthcare before, during, and after childbirth?
Giving Austin Labor Support
One of the biggest hurdles in getting moms to reach out for help is overcoming the stigma and misinformation often spread regarding Perinatal Mood and Anxiety Disorders, and mental health in general. Another common barrier is confusion caused by stories in the media describing abhorrent cases in which mothers have taken the lives of their children and/or themselves.
Pregnancy and Postpartum Health Alliance of Texas (PPHA) aims to create a community where women and families have the support they need before during and after childbirth. Our mission is to promote awareness, provide education, and increase the resources necessary for the prevention and treatment of perinatal mood disorders to the professional and public community.
How might we better serve the homeless community in the Austin area?
In the end, the team developed two concepts; broken down into a series of 10 steps(logo, infographic, donor portal, etc.); to capture, serve, and assist the Legacy Circle membership for LifeWorks Austin to advance their involvement. The team even outlined what it would take to develop each solution asset for easy implementation.